Hispanic Heritage Month celebration with the Chicago Cubs
Juan Valdez and Green Coffee Company Celebrate Hispanic Heritage Month with the Chicago Cubs at Historic Wrigley Field
Fan-focused stadium showcase highlights strong consumer enthusiasm for Juan Valdez relaunch and expanding U.S. retail presence
CHICAGO, Illinois — October 20, 2025 — The Green Coffee Company (GCC) joined forces with the Chicago Cubs over a featured three-day weekend event at historic Wrigley Field to celebrate Hispanic Heritage Month and showcase the growing U.S. presence of the iconic Juan Valdez coffee brand.
Throughout the weekend activation, GCC hosted a interactive pop-up experience inside the stadium, offering fans direct tastings of co-branded ready-to-drink cold brews and packaged specialty coffees. The event provided a platform to engage directly with thousands of baseball fans and share the ongoing story of Juan Valdez's nationwide relaunch.
The weekend highlighted significant consumer nostalgia and active demand for the brand, reinforcing momentum as GCC expands Juan Valdez products into hundreds of grocery stores across the country.
Fans attending the games experienced firsthand the quality that established Juan Valdez as the home of Colombian coffee, generating strong enthusiast response across both classic bagged options and new convenience-focused cold brew SKUs.
The Wrigley Field collaboration forms part of GCC’s broader U.S. commercial strategy to build direct consumer engagement, drive retail trial, and support expanding shelf presence across major national grocery and retail partners.
Coffee enthusiasts and retail supporters can explore the full range of Juan Valdez U.S. product offerings online at JuanValdez.com.