James Rodríguez Launches Exclusive World Cup U.S. Coffee Collection
Green Coffee Company and Juan Valdez Team Up with Soccer Icon James Rodríguez to Launch Exclusive World Cup U.S. Coffee Collection
Green Coffee Company drives U.S. commercialization and retail rollout of co-branded product line celebrating Colombian coffee and soccer heritage
OAK BROOK, Illinois — June 27, 2026 — The Green Coffee Company (GCC) has officially launched a new U.S. product collaboration pairing world-renowned Colombian coffee brand Juan Valdez with international soccer star James Rodríguez.
Timed to coincide with the World Cup, the partnership introduces four new co-branded coffee products to the American market. The Green Coffee Company designed the collection's packaging and is actively directing all commercialization, marketing, and distribution operations across the United States.
Ahead of the release, Rodríguez visited GCC’s coffee farms and production facilities in Colombia to experience the harvest and processing operations firsthand, meeting the farm teams and production workers behind the product line. A recap video of his trip to the GCC farms is available here
Each new Juan Valdez initiative further strengthens the platform we are building As we continue expanding distribution of the world-renowned brand, collaborations like this one with James Rodríguez create additional demand, expand brand awareness, and reinforce GCC’s position as a strategic, growing player in the coffee sector.
With a global fanbase that includes over 50 million Instagram followers, Rodríguez remains Colombia’s most recognized active soccer player. The high-profile collaboration aligns with GCC’s strategic relaunch of the Juan Valdez brand in the United States, positioning authentic Colombian coffee in front of millions of soccer fans and mainstream consumers.
Initial retail rollout is already underway. Goya Foods has placed its first order for the line, with initial retail presence launching across Goya’s extensive grocery network in Texas over the coming weeks.
The complete James Rodríguez collection is available for purchase online now at https://juanvaldezcafestore.com/ with expanded regional and national retail presence scheduled throughout the World Cup tournament season.