Juan Valdez in now the official coffee of the LA RAMS
Exclusive collaboration brings 100% premium Colombian coffee to SoFi Stadium starting this season, featuring stadium-wide concession service, co-branded products, and integrated digital activations.
GREEN COFFEE COMPANY AND LOS ANGELES RAMS ANNOUNCE MULTI-YEAR PARTNERSHIP TO MAKE JUAN VALDEZ® THE OFFICIAL COFFEE OF THE RAMS
— July 10, 2025 — Green Coffee Company (GCC) and the Los Angeles Rams have announced a multi-year partnership designating Juan Valdez® as the Official Coffee of the Los Angeles Rams. The full announcement can be viewed on the official Los Angeles Rams Press Release.
Under the new agreement, fans attending Rams home games at SoFi Stadium will be able to enjoy Juan Valdez® 100% premium Colombian coffee—served both hot and as cold brew—throughout stadium concessions starting this season. Additionally, GCC and the Rams are co-developing a special edition Juan Valdez® x Rams coffee product, supported by stadium activations, player imagery, and exclusive digital content series across team social media channels.
"Premium 100% Colombian coffee is coming to captivate Rams fans. This announcement is an important milestone in our mission to bring the best of Juan Valdez to the North American market, highlighting the brand's commitment to sustainability and innovation," said Ted Skodol, Chief Revenue Officer of Green Coffee Company. "Through this partnership with the Los Angeles Rams, we are opening a new chapter in the brand's global presence, bringing its authenticity and quality to an even broader audience."
"Being part of a team like the Los Angeles Rams is a powerful example of how far Colombian coffee can go when there is passion, purpose, and global vision behind it," added Sebastian Mejia, General Manager of Juan Valdez North America. "Thanks to our alliance with Green Coffee Company, we can elevate the presence of the more than 550,000 coffee-growing families who cultivate a product of exceptional quality, allowing us to connect with global consumers and share our culture."
"The Los Angeles Rams and Juan Valdez® Colombian Coffee are united by a shared commitment to excellence and inspiring communities, making this partnership a natural fit," said Jennifer Prince, Chief Commercial Officer of the Los Angeles Rams.
Following GCC’s successful sports market footprint with the Chicago Cubs, this multi-year alliance establishes a strong foundation for Juan Valdez to expand across key retail, corporate, and food service channels throughout North America.